AR for galleries: every phone in the room is your installation.
A QR code beside the wall label turns any hung work into a moving piece. Visitors scan with their phone's camera, the viewer opens in their browser, and the artwork plays pinned to the physical piece — video, sound, story. No app to install, no tablets to maintain, and the work keeps playing after the show closes.
- Visitors' own phones — no kiosk, no headset
- One QR per work, printed on the label
- Update mid-run without touching the wall
Real capture — an original artwork playing in the browser
How do AR wall labels work?
The label carries the QR; the artwork carries nothing. Interart tracks the piece by its own visual detail, so the work on the wall stays exactly as the artist framed it — no markers, no stickers on the art. The scan opens the browser viewer, the visitor points their phone, and the reveal plays over the physical piece.
A whole show behind one code is an exhibition — walk one here, work by work, with the label beside each piece.
Each published work has one QR — drop it onto the same label card as the title and materials. A phone-camera scan opens straight into the viewer.
Tracking locks onto the painting's own detail. Nothing is added to the work, and pieces already hung need no change.
Every version of every work counts its scans — you leave the show knowing which pieces stopped the room.
Built to survive an opening night
An opening-night crowd won't download an app between drinks. A browser link is the difference between three people seeing the AR and the whole room seeing it.
Every plan comes with a monthly view allowance — Pro's 10,000 covers a busy show — and there is never an overage charge. If a run does reach its allowance, upgrading puts it straight back live.
When the show closes, the AR doesn't. Sold pieces keep playing for their collectors, and nothing you have published is ever removed.
Curating prints and editions? See AR art prints. New to browser AR? Start at WebAR for artists.
Three steps per work
-
1
Photograph the work
A straight, well-lit photo of each piece — or the original digital file. Detail tracks best.
-
2
Compose its reveal
Video, sound, process footage, artist commentary — layers can float beyond the frame's edges.
-
3
Put the QR on the label
Publish, print the QR beside the title card, hang the show. Every phone in the room can play it.
Questions, answered.
No. Visitors scan the QR code beside the wall label with their phone's normal camera, the viewer opens in their browser, and they point at the work. Nothing to install, no account — which matters at an opening, where every extra step loses most of the room.
None beyond the printed QR codes. The AR runs on each visitor's own phone in the browser; there are no tablets to charge, no gallery Wi-Fi requirement beyond ordinary mobile data, and no kiosk software.
Yes. The layers live online, so you can update a work's reveal mid-run — republish and every printed QR shows the new version. After the show closes, the pieces keep working wherever they hang next.
The free plan lets you try a piece end to end: 3 published works, 100 views a month, commercial use included — plenty to test with, not sized for a run you have advertised. Pro ($18/month) covers a full exhibition: unlimited published works and 10,000 views a month, with never an overage charge — reach your allowance and it renews on the 1st, or step up and you are live again instantly.
Open a template, make it yours.
Interart’s AR templates are finished, working designs — open one in the browser editor, swap in your own artwork, and it’s yours. Each one teaches a technique with a built-in guided tour.
No account needed — sign up later and your work comes with you.
Hang a show that moves.
Publish one work free and scan it on the wall this afternoon.